An estimated 6.4 billion people use smartphones worldwide. Between 2016 and 2021, this number has grown by ~ 74 percent. Expected to reach 7.5 billion by 2026. The World Advertising Research Center is running more than 72 percent of all online users’ access to web pages via smartphone.
These figures confirm the growth of the mobile market driven by daily technological advances. The mobile marketing market will witness tremendous growth. Mainly due to the use of smartphones to shop online and to make payments for retail purchases. In fact, one study states that 2 out of 3 thousand people prefer to shop online rather than in-store.
Another great use of mobile is a social media platform that facilitates the presence of products on their customers’ favorite channels through a fully integrated digital marketing offering. This gives them great visibility and marketing opportunities. Markets report that fashion apps like Vinted and Depop are replacing traditional styles like eBay and Gumtree in second-line fashion retail. Therefore, in the future, the mobile phone industry will continue to innovate and make its presence felt in the fashion industry.
Digital digitization also has its challenges
Digitization is big and will be big in 2022 as fashion tends to grow in appetite. But even the digital world has its challenges, especially the protection of data collection that may be at risk of cyberattacks. This makes online security a growing need among fashion retailers and e-commerce players as internet use and login increase over time. Today’s businesses face many online threats and risks of mismanagement of data that require better digital security management. This can only be achieved by fashionistas. If they immediately start investing in the protection of their digital assets and data.
Today’s fashion consumer trend is especially strong when it comes to fashion and fashion. This has led fashion designers who include designers, product developers, buyers, and sellers to opt for an alternative, environmentally friendly, and sustainable fashion trends. While casual fashion will continue to dominate everything that fashion offers in 2022, brands will be wary of continuing with unpopular products for long periods of time.
They will have to take responsibility for saving the planet sooner or later. Re-use and recycling of clothing and materials will often go further. As less than 10 percent of the textile industry is made of recycled materials at the moment, investment across the industry will be needed to enhance the technology and processes of recycling closed loop. Therefore, significant developments can be expected in this area. In fact, many businesses are already investing in closed-loop recycling solutions to reduce environmental impact.
By learning from the COVID era damaged by locks
Designers are moving from creating more seasonal lines throughout the year to designing timeless pieces that can last with customers for years. This means reduced pressure on fashion production, processing, and shipping. As rapid production creates excess textile waste, many garments end up in the garbage dump and damage factory workers and the environment.
This is the reason why many fashion buyers and products are turning to the concept of ‘light fashion’ characterized by a concise and economical production process. As a result, many brands prefer sustainable production and many consumers prefer more recognizable brands than fast fashion.
Buying used clothing at retail outlets and shops is another increasingly popular trend. For example, one Re-Fashion clothing retailer sells second-designer clothing at affordable prices and accepts free donations. Similarly, many emerging brands are taking steps to adapt to this change in consumer behavior. Brands like Cuyana encourage their customers to buy “fewer, better” items while others like Hackwith Design House make clothes out of dead fabrics. All these developments show how sustainability pushes business decisions and reshapes the online marketplace.
To combat the spread of coronavirus, the fashion industry developed and introduced antiretroviral products that can not only protect the wearer from infection but also last a long time. Although these plans began in 2020. Their major fulfillment, adoption, and effectiveness were met in 2021.
During the first wave of COVID-19. Many fashion brands around the world came up with antimicrobial masks, PPE, and clothing items. Compulsion soon became commonplace and many fashion companies began to include antiviral products in their collections. Italian denim brand Diesel has unveiled its first antiviral jean of the F / S 2021 season using Polygiene’s ViralOff finish.
Result – Polygiene sales reported
An increase of 141 percent in Q1, 2021 is driven by the ongoing demand for ViralOff. Similarly, denim brand DL1961. And Warp 姧 have teamed up with HeiQ to offer all upcoming denim models HeiQ Viroblock. An antimicrobial drug used even by Italian men’s clothing retailer Monobi Fashion for its jackets and jumpsuits.
Since the virus has the ability to stay in the fabric for more than a day, the risk to its health. Including sales staff and customers must be eliminated. To achieve that goal, HeiQ has transformed its ‘Viroblock’ into a product. That you can use in its stores to clean products aftertouch or testing. Since these sprays can adhere to all areas of the fabric except clothing. Their use extends beyond the clothing industry – from the inside of cars to mattresses, bedding, curtains, and tablecloths in the tourism industry. There are a few more examples of the same product development from many markets.
However, this raises an important question – how long will this product development last?
Looking back on history over the past few centuries, the resurgence of epidemics in the future is inevitable. So, the only way out of fashion is to get ready for battle. The world is likely to become accustomed to living with future viral threats. Thus forcing the immediate adoption of protective clothing as part of daily life.
With the growth in the number of products that are more aware of this fact. The addition of antimicrobial gear. To their offering is increasingly being offered. Different laws in different countries prohibit widespread exposure. Antimicrobial fashions, not all products approved worldwide. For example, Makspec V’s Toray antiviral shortcut. To be used in the service industry. and distributor uniforms only approved in Japan.
This requires a global effort to adopt the technology of protection and savior for the lives of people. This leads us to the fact that coronavirus has encouraged growth in the design. And materials industry by creating new security expectations, experimenting with new inventions, and bringing together different stakeholders.
Technology will continue to have an impact on all levels of fashion development by 2022 benefiting customers. People’s confidence in technology will only grow as a result of the epidemic experience. And this will produce more interesting inventions in the future.
The year 2021 has passed many lessons in the fashion industry before joining 2022. Another year that will be a mix of challenges and opportunities, hopefully, more. Every step taken by the fashion industry in the New Year should be something to count on. Fashion designers will need to control digital demands, sustainability, and the supply chain. Customers expected to remain. As loyal as they have been in the past two years. In a sustainable economy, the demand for fashion will grow by 2022 and beyond. Therefore, fashion companies will need to focus on opening up growth, engaging with customers, understanding the changing needs. And focusing more on building profit margins.